The Andrew Simpson Foundation Campaign
The Andrew Simpson Foundation came to us with a variety of ideas. They wanted to capture their workshop days for social media, while also showing the impact these workshops have and how they support the children involved.
The goal was to capture the atmosphere of the workshops, but also to make the most of the opportunity and capture as much valuable content as possible,
The Approach
We took a documentary-style approach, immersing ourselves in the workshops and becoming part of the environment.
An important part of this was getting to know the children, talking to them and engaging with their activities so they felt comfortable around the camera and involved in the process. This allowed us to capture more natural interactions, genuine expressions and moments that reflected their experiences.
We wanted to capture more than just what was happening on the day. It was also about showing the people, stories and work behind the Foundation.
The Deliverables
Across two filming days, we created a variety of content, including individual reels, testimonials and B-roll footage.
Each piece of content had a purpose, whether it was communicating what the Foundation does, showcasing their workshops, highlighting partnerships with other organisations or sharing the real-life experiences of the children.
This gave the Foundation a collection of content that could be used in different ways across their social media platforms, communicating different aspects of their work.
The Impact
The collection of videos provides the Foundation with a way to showcase their work, communicate their values and demonstrate the impact they have on the children involved.
By combining the activities with real experiences and testimonials, the content helps audiences connect with the work on a more personal level, building trust and showing the difference the Foundation makes.
Having a variety of content also gives the Foundation more flexibility in how they communicate their message, with footage that can be used across different platforms and for different purposes.
